Moreover, Unity’s marketing solutions enable developers to scale their user base by promoting apps across devices, platforms, and ad networks. Unity, in turn, helps its customers grow their business across the marketing funnel, which typically ranges from pre-launch to retention.įor instance, mobile app developers can monetize their apps via multiple ad formats by leveraging Unity’s ad network. Several of Unity’s customers create games and applications on the Unity platform with the aim of building a profitable business. Its Grow Solutions business segment then allows customers to monetize their content by engaging the user base. The platform is used by developers, artists, and designers to build content for industries such as gaming, film, automotive, architecture, retail, engineering, and construction. Unity Software operates a platform that provides real-time 3D development tools and services to create and grow interactive experiences across major platforms and device endpoints. Valued at a market cap of $15.5 billion, let's see if this new-age company can deliver outsized gains to investors over time. The tech stock has taken investors on a roller-coaster ride but continues to trade below its listed price. The stock then touched a record high of $210 in November 2021 and is now trading at $41.50 at the time of writing. Unity Software (U) went public in September 2020 at an IPO price of $52.
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